What sets Diversified apart from the competition?


Our people are our greatest asset, and we continue to enhance sustainable procurement practices with social value to align with local strategies and priorities while supporting equity, inclusion, diversity and well-being within the communities in which we operate. Diversified Transportation recognizes that employment equity is important as a community and industry-leading employer. Appropriate steps are taken to ensure that representation rates of historically underrepresented groups reflect their availability within the labour force of the external community. We have successfully participated in past and current programs and projects in the communities we operate in, which include the following: advertising open positions within the Indigenous communities we operate in, partnerships with key Indigenous employment stakeholders, staff attendance at Diversity and Inclusion Training sessions and support of National Aboriginal Day. We have also been involved with local high schools and postsecondary institutions to encourage and assist with employment from students in their business or trade programs.

Safely Home

At Diversified Transportation, our unwavering commitment to safety is not just a priority but a cornerstone of our identity. This dedication to achieving best-in-class safety results is evident in every facet of our operations. Our comprehensive Environmental, Safety, and Health (ESH) program forms the bedrock of our safety initiatives. What truly sets us apart is our qualified local team of safety professionals who ensure our operations remain incident-free. We understand that safety is not only confined to our facilities but extends to the public roadways and customer sites where our drivers operate. That’s why we maintain around-the-clock monitoring of our driver fleet, ensuring they adhere to the highest safety standards. Our safety metrics are rigorously monitored on a daily, weekly, and monthly basis. Proactive measurement and analysis are essential to maintaining our industry-leading performance. Our track record speaks for itself as our ESH performance continues to improve, setting new standards and raising the bar for safety in the transportation industry.


Diversified’s varied operations are unified by a company-wide commitment to the Core Values, first established by our founder R.B. Colborne. Our Ten Core Values serve as a set of principles that define us as an organization. They guide every action and decision made by our people, informing and supporting everything we do.


Making wise choices, getting everyone Safely Home.


Collective strength by pulling together.

Customer Service

Excellence, consistency, and commitment…whether the customer is internal or external.


To the company, co-workers, and customers.


Valuing the contribution of others with dignity.


Taking ownership, do what you say and take responsibility.


Honesty towards coworkers and management in job performance.


Displaying initiative and innovation in finding ways to get the job done.

Positive Attitude

Contributing to employee morale, inspiring a team attitude.


By persevering, being a role model for other employees.